Stop Guessing: Build Email Sequences That Nurture, Not Annoy

November 18 - 2:40pm to 3:25pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Email Marketing


Are your email nurture sequences training prospects to ignore you?

Of course you want to avoid boring emails that read like a calendar reminder—you’re here to spark curiosity and start conversations! But when our world is impossibly noisy, you have to find ways to cut through the noise with the messages your prospects need to hear most.

Join Sunny Hunt to discover how to learn from your existing customers and fix your future strategy. You’ll discover why your emails may not align with your prospects’ processes, which messages move them forward versus pushing them away, and how to transform these touchpoints into relationships that convert.

In this session, you’ll learn:

  • How to understand your customers’ real buying process—who’s involved, what influences them, and what they need at each decision stage
  • A framework to identify which emails build relationships instead of triggering unsubscribes
  • How to measure nurture success beyond vanity metrics by focusing on what drives results
Sunny Hunt Headshot

Sunny Hunt

Chief Customer Nerd
Hunt Interaction

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625