Beyond the Trends: Design Principles That Make B2B Emails Work for Everyone

B2B marketers often feel left out of design conversations, believing email design trends are off-limits. While B2C and eCommerce brands push creative boundaries with striking visuals and innovative layouts, B2B teams are told to play it safe.

Join Justine Jordan to discover how to decode the universal principles behind today’s email design trends and adapt them for B2B audiences. Drawing from inspirational examples featured on Really Good Emails, you’ll explore the psychology, accessibility considerations, and strategic thinking behind the trends. And you’ll leave with frameworks to make every design choice more intentional, defendable, and effective no matter how “serious” your industry might seem.

In this session, you’ll learn how to:

• Identify the core psychological and neurological principles behind effective email design trends and apply them to elevate your B2B communications
• Translate popular B2C design elements like modular layouts, strategic typography, and compelling CTAs into accessible and high-performing B2B email experiences
• Make design decisions that dramatically improve comprehension, engagement, and conversion rates across all subscriber segments
• Build emails that stand out in crowded inboxes while maintaining brand credibility and driving business results