B2B Marketing Workshops

Full-Day Workshops | November 4, 2026 | Omni Boston Hotel at the Seaport

Attend a B2B Marketing Workshop at B2B Forum

Looking to get up-to-speed fast? Join us for a full-day B2B marketing workshop with an All-Access Pass to B2B Forum.

The workshop day (November 4) includes your choice of one workshop where you’ll experience:

  • In-person interaction led by an expert B2B marketing instructor
  • Hands-on exercises
  • Collaboration with your B2B marketing peers

A continental breakfast, refreshment breaks, and lunch are provided for all workshop participants. Due to the interactive nature of workshops, they are not available on demand.

Right now, topics are available for our 2026 workshops. Instructors and further detail will be added in early 2026. You will have chances to change your workshop at a later date if you register early and decide to switch once more details are available.

November 4

ROI, Measurement, and Analytics

Details to come!

November 4

Storytelling for B2B Marketing

Details to come!

November 4

AI for Content Creation and Lead Generation

Details to come!

November 4

Marketing Planning and Strategy

Details to come!

November 4

B2B Customer Journeys

Details to come!

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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