In this digital age, it seems everything should be easier, right? Easier to send a thousand templated emails. Easier to use chatbots to resolve customer issues. But does our reliance on the easy route create distrust with our customers and prospects? In this excerpt from B2B Forum 2022, Samantha Stone helps you think differently about […]
Read MoreThere’s a reason TikTok has exploded in popularity and YouTube serves up over a billion videos each day. Videos are naturally engaging! But you don’t have to hire an expensive multimedia team to create company videos. In this clip from B2B Forum in 2022, video storyteller Tony Gnau shares his tips on creating your own […]
Read MoreYou know your email Open Rates and CTRs… but do you know the RFM of your subscribers? Do you know your reply rate ratios? These helpful metrics are often overshadowed by the data provided by your email service provider. But Michael Barber believes these are more important, and they can be used to support investments […]
Read More“We don’t need that, thanks.” Nobody in marketing or sales wants to hear that from a prospect. You have great solutions—why can’t they understand that?! But there are ways to overcome objections. In this clip from her 2022 B2B Forum presentation, Nancy Harhut (chief creative officer at HBT Marketing) shares five common objections that prevent […]
Read MoreThink your on-page SEO is all about keywords and links? Think again. Andy Crestodina (co-founder of Orbit Media) says there’s a key aspect to SEO ranking: User Interaction Signals. These signals show Google that people are interested in your content. And there are ways to increase these signals, thereby increasing your SEO rankings. Watch this […]
Read MoreMarketing drives revenue. But it’s often seen as a cost center instead of a driver. Which makes marketing vulnerable to budget cuts. So how do you correct this perception in your organization? In this clip from B2B Forum 2022, Tish Millsap (CEO of Revenate Marketing) shares her insights on translating your marketing language into the […]
Read MoreThe beauty of digital marketing is the instantaneous availability of metrics. Are you updating your marketing efforts based on that quick feedback? In this insightful clip from B2B Forum 2022, Paul Ince from LikeMind Media shares the importance of moving quickly, being flexible, and using data to course-correct your marketing. Watch Paul’s clip or read […]
Read MoreYour audience is skeptical. Not because of anything you did. But because they’re surrounded by claims, scams, and fraud. But there are things you can do to counteract that skepticism. Number one: provide proof! In this clip from her presentation at B2B Forum in 2022, Melanie Deziel reminds us of the importance of providing proof. […]
Read MoreHumans love stories. They’re how we’ve passed along information for millions of years. But too often, we think of B2B stories as boring. Something to be avoided, or minimized. But that’s wrong, says Bobby Lehew, Chief Content Officer at commonsku. If our B2B stories are boring, it’s because we’re not doing it right. In this […]
Read MoreInfluencer marketing isn’t what a lot of B2B brands think it is. As Ashley Zeckman (VP Strategy & Customer Success at Onalytica) explains in this except from her 2022 presentation at B2B Forum: Influencers are not Affiliates! So what ARE they? And how do they fit into your marketing strategy? To find out, watch Ashley’s […]
Read More
