You’re sitting on content. Why not put it to work? Edwina Dendler shared tips to repurpose marketing content to her audience at B2B Forum 2024. Discover her ideas—including ways to get better output from AI—in the video clip or transcript below. There is a lot changing in content marketing today. New AI tools and updates… […]
Read MoreAI’s potential is much larger than mass-producing content. While that may be part of what AI can do for you, says Jeff Day from Act-On, the possibilities on the horizon are far more impactful to marketers. But to take advantage of AI’s near-future potential, you have to be prepared. See what Jeff suggests in this […]
Read MoreEveryone knows SEO is a long game. But when we all use the same keyword and generative AI tools, argues Ryan Brock from DemandJump, we set back our efforts to create truly unique, one-of-a-kind content. Ryan made his case and offered his solution to attendees of B2B Forum 2024. For Ryan’s perspective on where SEO […]
Read More“A change in perspective is worth 80 IQ points,” said computer scientist Alan Kay. Well, at his closing keynote, Wil Reynolds wowed the B2B Forum audience with multiple changes in perspective! Safe to say, everyone left the 2024 event inspired to look at their marketing in a new light. Get a few of Wil’s valuable […]
Read MoreVideo content continues to grow in popularity. And to stay in front of prospects, you may already be planning or filming your own B2B videos. But what makes one marketing video connect with viewers, while another does not? Tony Gnau shared his secrets to creating successful business videos at B2B Forum 2024. And in this […]
Read MoreSales and Marketing have the same goal: To attract and close customers. Both teams have information about the prospect that the other team does not—and that’s hurting everyone, says A. Lee Judge. In his highly-rated presentation from B2B Forum 2024, Lee reveals how communication between Sales and Marketing benefits everyone. Watch part of Lee’s presentation […]
Read MoreGood content can live forever, says Aimee Kessler Evans—and as long as you keep updating and sharing that content, it’ll continue to drive traffic. But marketers often overcomplicate our content marketing, says Aimee. And we don’t need to! At B2B Forum 2024, Aimee shared four practical ways to produce content that your audience loves, no […]
Read MoreDoes audience segmentation impact your SEO? Tom Shapiro, CEO of Stratabeat, and his team studied 300 websites to learn the truth about audience segmentation. And he shared the results at B2B Forum 2024, to a room filled with B2B marketers eager to make a bigger impact through SEO. Watch the video or read the transcript […]
Read MoreWho are your buyers? And are you catering to their preferences? Increasingly, your buyers are millennial—and they have completely different buying expectations than previous generations, says Kenda Macdonald. Get Kenda’s insights into your younger buyer’s purchasing habits in this clip from B2B Forum 2024, or read the transcript below. And for more insights into the […]
Read MoreWhat’s the purpose of your blog? What’s the purpose of your newsletter? And if you asked these questions to different roles in your company, would they agree with one another? Robert Rose says that marketing inefficiencies often come from unclear expectations. At B2B Forum 2024, Rose shared his system to measure the effectiveness of marketing […]
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