What business problems do you need to solve? That’s the question Katie Robbert asked at B2B Forum in 2024. Hear how Katie defines her clients’ problems as a purpose, and how you can focus on your purpose to improve your business. This year, B2B Forum will help 800 marketers improve their business with inspirational keynotes, […]
Read MoreAI can certainly do a lot. But without a solid direction, it may not take you where you need it to go. Which is why Christopher S. Penn developed a framework to limit and direct tools like ChatGPT so they repeatedly generate a usable outcome. And, incredibly, Chris shared this valuable process with his audience […]
Read MoreYour ideal customers and would-be customers are on Social Media. But if your posts don’t light up their brains with dopamine, they won’t engage with your brand. Frustrating, isn’t it? So, how do you get your ideal audience to engage on social? At B2B Forum 2024, Brooke Sellas revealed the secret to brand engagement on […]
Read MoreAre you stuck trying to optimize your funnel—perhaps with AI tools—and unable to see the bigger picture of what your customers really need? Tom Fishburne sees this all too frequently in B2B marketing. And in his 2024 keynote at B2B Forum, he illustrates his perspective with a humorous series of his Marketoonist comic strips. But […]
Read MoreMarketing needs to stand out to be remembered. Yet too often in B2B, we play it safe—and our marketing gets lost in a sea of sameness, warns David Fortino, Senior VP of Audience and Product at NetLine. David shares how his company’s creative marketing ideas were in danger after a corporate buy-out, and how he […]
Read MorePicture it. It’s the final day of MarketingProfs B2B Forum 2024. You’ve done it all. You packed your days with sessions covering everything from storytelling to a eulogy for the marketing and sales funnel we once knew. In the evenings, you’ve hit up every shenanigan you could to let your shoulders relax down your back […]
Read MoreHow do you craft a brand narrative that satisfies your stakeholders? Your people. Your investors. Your prospects and clients. Strategic marketing leader Samantha Rideout has experienced this problem, too. And at B2B Form 2024, she provided a blueprint you can use to unify your brand’s narrative. Watch this clip from Samantha’s session or read the […]
Read MoreThe journey from B2B prospect to paying customer is not a straight line. And to win a gold medal in marketing, you can’t just deliver your product or service, says Ann Handley, Chief Content Officer at MarketingProfs. Instead, you have to be there for your prospect, at every twist and turn along that journey—and that […]
Read MorePicture it. It’s the first day of the official MarketingProfs B2B Forum 2024. You hit up the Welcome Home party last night to dip your toes into the vibe that will be the event, and now you’re sitting next to your new B2B Besties in the big, decked out general session room as DJ Graffiti’s […]
Read MoreBuilding a community can be an important customer channel for businesses. It fosters connections, builds loyalty, and extends brand awareness to your ideal customers. And it’s also a good way to build your personal brand, says Justin Levy, former Head of Influencer Marketing and Community at Demandbase. Yet there isn’t one “perfect” online tool to […]
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