How do you make your brand one that people want to work with? By demonstrating your staff’s expertise! In this clip from 2023’s B2B Forum, content strategist Christine Gritmon (Constant Contact) explains how your team’s presence influences your buying audience to know, like, and trust your brand. Get Christine’s insights on building a presence in […]
Read MoreWhat’s a child’s favorite toy: The one in mint condition? Or the one that’s lovingly been used—even if that play has made it… weird? In her 2023 Opening Remarks from B2B Forum, Ann Handley—using examples from Barbie to Sewers—encouraged marketers to embrace the power of weird to stand out in the marketplace. Get Ann’s weird […]
Read MoreIf someone fills out your web form, are they a qualified lead? Jon Miller isn’t so sure. In this video, Jon explains why leads are too narrow when targeting prospects… why ABM is too wide… And he shares a different way to identify your best prospects. For Jon’s perspective, check out this B2B Forum clip […]
Read MoreSuccessful marketing isn’t just creative ads and quality content. It’s also about working smarter—so you have time to be creative and produce that quality content. Melanie Deziel, co-founder of Creator Kitchen, helps marketers create better content by simplifying their workflows. And in this clip from B2B Forum 2023, she shares her insights to help your […]
Read MoreThe rise of AI has brought lots of talk about Authenticity in marketing. But even when human creators do the hard work… are you giving them the best chance to connect with your audience? Joe Pulizzi, founder of Content Marketing Institute, shares his experiences on brands gaining better traction by promoting individual experts. Get Joe’s […]
Read MoreHow do you attribute sales to your marketing? Is it the content that eventually creates a sales opp? The value-packed webinars? The visit to your booth at a conference? In this clip from B2B Forum 2023, Tish Millsap shares four different attribution models. Which of these four can you use to attribute sales to your […]
Read MoreInfluencer marketing is a $22 billion dollar industry—and growing. But not all influencer marketing plays the same role, says Lee Odden. The key is to find knowledgeable influencers to build content with, addressing different parts of your customer’s journey. Lee shared his insights on influencer marketing in his B2B Forum presentation in 2023. Watch a […]
Read MoreMarketing is constantly evolving. And to succeed, Jill Roberson says, you have to evolve with it. Jill calls this “agile content creation”—and it includes going outside your comfort zone. Discover the lessons Jill has learned about agile content creation in this video clip from her B2B Forum 2023 presentation, or read the transcript below. Don’t […]
Read MoreHow can you simplify content creation and maintain your brand voice? By documenting your brand voice guidelines—and making those guidelines widely available, says Erika Heald. Is your brand voice documented? Founder of Erika Heald Marketing Consulting, Erika shared her insights into documenting your brand voice at B2B Forum in 2023. Get her valuable ideas in […]
Read MoreWhen a business is mapping their customer journey, they may plan for prospects to go from Point A to Point B to Point C, etc. But that’s not how buying decisions are made, warned Paul Ince at B2B Forum in 2023. Instead, Paul says that some companies will bounce around quite a bit between options, […]
Read More
