Are you using behavioral science in your marketing? You may want to start, because it taps into your buyer’s decision making shortcuts, says Nancy Harhut, founder of HBT Media. For over 15 years, Nancy has applied behavioral science in her marketing to great effect. And in this insightful clip from her standing-room-only session from B2B […]
Read MoreJay Schwedelson is an email marketer. He’s sent billions of emails in the last decade. And Jay has learned that small changes can have a huge impact on your clicks and responses. Because, Jay says, it’s not about what you say in an email. It’s how your reader processes your email that makes the difference! […]
Read MorePeople don’t think critically. Instead, their “mental Minions” apply shortcuts to their thinking—which lead to Minion-level mistakes in decision making! This can have terrible consequences in your marketing and lead generation, says Kenda Macdonald. During her B2B Forum 2023 session, Kenda shared her knowledge of how buyers think—and how you can overcome their Minions in […]
Read MoreCareful with your B2B relationships. Marketing’s job is not to make an immediate sale, warns Carlos Hidalgo. Instead, your job is to understand your customer and help them solve problems. Carlos explained why this is so important and how to accomplish it during his B2B Forum presentation in 2023. Watch a clip from Carlos’ talk […]
Read MoreYou can have the best email marketing in the world, with a great offer that appeals to your perfect prospects. But if your emails don’t reach the inbox, your campaign will never get off the ground. As email has evolved, so has email security. And in this clip, Michael Barber describes the different types of […]
Read MoreWhere is AI going? And how can you, a marketer, benefit from advances in AI? Paul Roetzer outlines how his team uses AI to multiply content—including podcasts and blog posts—to increase their marketing footprint in his presentation at B2B Forum 2023. Watch this short clip from Paul’s presentation or read the transcript below for ideas […]
Read MoreWant to stand out as a thought leader in your industry? It helps to have experiences—and to write your content in a journalistic way, says Rhea Wessel. Rhea runs workshops to help individuals and companies rise above the noise with the clarity and originality of their ideas. And at B2B Forum 2023, she shared her […]
Read MoreEveryone’s got a screen in their pocket. And between YouTube, Tik-Tok, Reels, and other platforms, video is the number one consumed media. Meaning, your audience gets most information from video So why not use videos to introduce your company and your offers? In this clip from B2B Forum 2023, video marketing expert Tony Gnau breaks […]
Read MoreChange is hard for an individual. It’s even harder for teams. But there are approaches to successfully implementing change in your marketing team. Tom Swanson, Engagement Manager at Heinz Marketing Inc., presented his version of change management at B2B Forum in 2023. Discover a few of Tom’s secrets in this video clip, or read the […]
Read MoreMarketers tend to throw a lot of things at the wall, to see what sticks. But Michael Brenner, founder of Marketing Insider Group, doesn’t believe in random marketing. More than 60% of web visits come from organic search, says Michael, meaning our content marketing has a much higher ROI than other efforts. In his presentation […]
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