Unlike some social media sites, LinkedIn is starving for authentic content. Which means your personal organic posts will get up to 10x more views, comments, and likes than a company’s post. 10x is a huge difference—and can change the ROI of your ad spend. So how do you combine these ideas of getting more interaction […]
Read MoreCompanies—including yours and your competitors—are competing to rank higher on Search Engine Results Pages (SERPs). But your SEO keyword research is only half the battle, says Tom Shapiro. Tom, an SEO expert and CEO of Stratabeat, believes there’s another half to your research that many marketers overlook. And he revealed this missing half in his […]
Read MoreOrganic branded content is losing influence on social media. If you want to expand your content’s reach, you have to pay. At least, that’s how many people see it. But Devin Bramhall and Ashley Faus have a different take. You don’t have to pay to get your content out there. Instead, you have to tap […]
Read MoreSocial media is a 24/7 game. And more and more, buyers are using social media as a support channel. Yet, most companies play this game like it’s a 9-to-5. Which means that customers are coming to your social channels, looking for support… and for most of the week, no one is answering their questions. This […]
Read MoreInfluencer Marketing is today’s social-media-focused spokesperson. But does influencer marketing work in B2B? And who is a good influencer for your brand, anyway? In this clip from B2B Forum 2023, Ashley Zeckman, VP of strategy and customer success for Onalytica, shines a light on six different influencer marketing models and why you may want to […]
Read MoreMarketer, do you price for positioning… or for profit? Samantha Stone suggests—during tough economic times—you price for profit. But doesn’t that approach risk cutting your company out of deals? Not if you change up your offer, says Samantha, Founder & CMOFounder & CMO of The Marketing Advisory Network. Get Samantha’s money-making marketing insights from her […]
Read MoreIn the last few years, buyers have adjusted their behavior. Customers no longer respond to content marketing. Instead, you have to give them a content experience, says Randy Frisch, co-founder of Uberflip. And that means marketers have to support the buyer at every stage of their journey. Watch a clip from Randy’s B2B Forum 2023 […]
Read MoreStrong marketing helps to build relationships between a brand and its audience. But having an audience may not be enough, says marketing strategy consultant Mark Schaefer. Instead of an audience that can come and go, a community has relationships among the members of that community. Watch Mark’s comments from B2B Forum 2023 in the video […]
Read MoreYour hardest competitor to beat in sales isn’t another business at all. It’s the status quo. It’s easier for a decision maker to make no purchase at all, than to make a mistake that could cost that person their job, says April Dunford, author of Obviously Awesome: How to Nail Product Positioning so Customers Get […]
Read MoreAs a marketer, how do you get your voice heard in sales meetings and your team trusted by company executives? Lee Judge presented his C.A.S.H. framework at B2B Forum 2023, giving attendees a roadmap to do just that. Ensure your marketing results are both accurate and respected by executives and the sales team with this […]
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