Embracing AI for Better Marketing Outcomes: 5 Ways to Use AI to Drive Demand and Revenue, Presented by Asana

Marketers are under more pressure than ever to prove impact—expected to generate demand, accelerate execution, and show revenue results with fewer resources. However, AI often feels overwhelming. There are too many tools, insufficient clarity on where to start, and no clear roadmap to achieving real business value.

This session cuts through the noise. You’ll see how marketing teams can harness AI in practical, measurable ways—helping you work smarter, launch faster, and uncover new growth opportunities across the full marketing cycle, from intake through execution and reporting.

In this session, you’ll learn how to:

• Identify the highest-value use cases where AI can improve efficiency and prove revenue impact
• Streamline campaign intake and execution with AI-powered workflows that free up teams to focus on strategy and creativity
• Apply AI insights to reporting and optimization so you can connect marketing activity directly to demand and pipeline growth