Rebranded: A Marketer’s Journey Through Merger and Acquisition Shockwaves and Plot Twists, Presented by Knak

When your brand is caught in the crosswinds of a merger or acquisition, the marketer becomes more than a messenger—they become the navigator. In this candid, story-driven session, Ajay Parikh shares the behind-the-scenes journey of how his business unit’s marketing team navigated a divestiture and then a surprise acquisition—all within one whirlwind year.

It’s not a playbook. It’s a survival story that’s still playing out. Expect plot twists, pressure points, and practical insights on how to stay aligned, stay creative, and stay sane when everything shifts overnight. If you’ve ever wondered what it’s really like to market through the messy middle, this is the session you won’t want to miss.

In this session, you’ll learn how to:

• Lead through uncertainty—even when the roadmap disappears overnight
• Scale creativity and execution while navigating brand shifts, tech transitions, and process changes
• Stay resilient and human in high-pressure environments by staying anchored to your north star