Practical Ways To Use Video To Unleash B2B Growth, Presented by Vimeo

The world is changing. How people search for information is moving to AI. And video is the #1 most effective way to communicate differentiation and value to buyers. As marketers, we need to change and adapt to take advantage of these trends. Video creation, editing, and publishing have never been more accessible and affordable.

Join Charlie Ungashick from Vimeo to learn practical ways you can leverage AI and video to drive growth, elevate brand reputation, prove ROI, and even win in the shift from search to AEO.

In this session, you’ll learn:

• Tools and technologies marketers are using TODAY to get the most out of video for marketing
• Ways video can help you reach buyers as they move from Google search to AEO (Claude, ChatGPT, etc.)
• How to integrate video into your current workflows and campaigns to drive measurability and ROI