Build a 2027 Marketing Plan That Actually Works

Tighter budgets. Higher expectations. More pressure to prove ROI.

As marketing budgets face increased scrutiny, the question isn’t how much you spend—it’s how well you plan, prioritize, and present your plan in a way management and internal stakeholders can comprehend. To succeed in 2027, marketers need a strategic, data-driven approach that aligns directly with business goals and reflects marketing’s contributions.

This full-day, hands-on workshop equips you with the frameworks, templates, and approach to build a marketing plan that delivers impact. 

Led by Pam Didner, B2B marketing consultant, author, and former Intel global marketing strategist, this session moves beyond theory. You’ll work through real-world scenarios, apply proven templates, and pressure-test your plan through interactive exercises and peer discussion.

You’ll learn how to turn insights into a clear marketing strategy, balance short-term performance with long-term growth, and confidently communicate your plan to executives and stakeholders.

In This Workshop, You’ll Learn How To:

• Structure your 2027 marketing plan to align with business goals for clarity, focus, and impact
• Allocate budget and resources based on priorities or thoughtful assumptions
• Measure, track, and communicate marketing ROI with confidence

What’s Included:

• 5 hours of in-person instruction, discussion, and Q&A with Pam Didner
• Hands-on exercises and guided peer discussions in a digital workbook
• Practical templates, planning tools, and real-world examples you can reuse

You Should Attend If You:

• Lead or manage marketing strategy, planning, or budgeting
• Are accountable for budget allocation and ROI reporting to leadership
• Want a clearer, more strategic approach to campaign and budget planning
• Prefer learning through real-world examples and collaborative discussion
• Need a practical framework to build a budget-focused, results-driven marketing plan for 2027

This is a LIVE, in-person workshop and will not be recorded or streamed.

REGISTER NOW>>