Data to Decisions: AI-Powered Measurement and Analysis

Most B2B marketing teams are sitting on more data than ever—but still struggle to turn it into clarity, confidence, and consistent impact. 

Dashboards multiply. Tools pile up. AI promises acceleration—but often amplifies errors. And decision-making feels just as fragmented as ever.

Simplify your approach with a practical, data-driven plan that leads to actionable marketing insights. From strategy to execution to enablement, founder and president of Media Volery Zontee Hou will help you build a strategic foundation, leverage AI to uncover meaningful patterns, and make data-supported decisions that give your team’s work a positive business impact.

In This Workshop You’ll Learn:

• A clear, repeatable framework for connecting business goals to marketing metrics and decisions
• Practical methods to improve data quality and close insight gaps without massive re-platforming or team overwhelm
• A grounded understanding of how to use AI to accelerate analysis and identify growth opportunities responsibly
• A scalable approach to building AI and data fluency across your marketing team

What’s Included

• 5 hours of in-person instruction, discussion, and Q&A with Zontee Hou
• Hands-on exercises and guided peer discussions in a digital workbook

You Should Attend If You:

• Want to get more out of your data
• Face challenges turning your data into insights
• Need help building a measurement framework that helps your team make decisions

This is a LIVE, in-person workshop and will not be recorded or streamed.

REGISTER NOW>>