Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
Connecting with an expert audience is a delicate balance. They expect rigorous and up-to-date information on complex topics, but they don’t want to be bored by bland white papers, blogs, and webinars. How can marketers meet ever-growing demand for content while maintaining quality and rigor?
Jesse Harris and Shane Hanlon will share practical tips for connecting with scientific and technical audiences. They’ll explore data from case studies of recent science content from the American Chemical Society, as well as science marketing trends to look out for in 2026.
In this session, you’ll learn:
