Full-Funnel Thought Leadership: Drive Brand, Demand, and Revenue Outcomes

In an uncertain economic environment, the pressure to perform has led many B2B marketing teams to focus exclusively on the 5% of buyers who are actively in-market while ignoring the 95% who represent future revenue.

The result? A flood of low-quality emails, social media posts, and content all chasing conversions while lacking credibility and failing to engage.

B2B business leaders don’t want more content—they want answers. They want credible information from sources they can believe in.

Lee Odden will share his Best Answer Marketing Framework, and how the integration of research-based thought leadership with industry influencers and experiential content drives full-funnel results from brand awareness to demand generation to revenue impact.

In this session you’ll learn how to:

• Use the right inputs of audience insights, customer data, and original research
• Develop engaging outputs of experiential content formats delivered across relevant channels
• Create brand validation through influencer partnerships, industry media, search, social proof
• Drive business outcomes with CTAs designed to attract, engage, and convert