IDEAL Content Optimization: A Data-Driven Path to Maximize Your Efforts

November 18 - 11:15am to 12:00pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Content Marketing


With so much content being created every day, how do you make the most of what you already have? Enter the IDEAL content optimization process: a practical, data-inspired, AI-enabled framework to identify, optimize, and reuse high-performing content.

Join Brian Piper to discover how to address content gaps, overcome roadblocks, and create meaningful new assets that resonate with your audience.

In this session, you’ll:

  • Learn the IDEAL process to identify, optimize, and reuse existing content effectively
  • Discover how to use data and AI to uncover content gaps and opportunities
  • Gain strategies for creating high-value content tailored to your audience’s needs
Brian Piper Headshot

Brian Piper

Founder
AIreFlow Solutions

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625