Storytelling: Using the Power of Story to Persuade

There are logical sequences to transforming an idea from mere words to a meaningful, impactful story that any marketer can learn. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories.

Get ready to make your job easier by learning the proven storytelling methods of our most effective communicators in this interactive workshop. Bobby Lehew, chief content officer at commonskubreak, will break down the timeless magic that creates compelling company stories.

You’ll learn how to capture your story, then find and use the right voice to convey authenticity. You’ll also discover vaults of secret knowledge hidden in your own experience that will help you bring forth stories worth telling, worth reading, worth hearing—and that sell.

In This Workshop You’ll Learn:

• How to take one story and proliferate multiple stories with the power of perspective
• How to match every story to unique selling situations
• How B2B can meet the world’s hunger for purpose, authenticity, and meaning (and how to bring forth these elements in your stories)
• How AI can help bring out the best of your company’s storytelling 

What’s Included:

• 5 hours of in-person instruction, discussion, and Q&A with Bobby Lehew
• Hands-on exercises and guided peer discussions in a digital workbook

You Should Attend If You:

• Need help finding and selling meaningful stories
• Want to use storytelling to elevate messaging beyond features and benefits
• Are exploring how AI can enhance, not dilute, your brand’s voice

This is a LIVE, in-person workshop and will not be recorded or streamed.

REGISTER NOW>>