Stupider People Have Done It: The Real-World Rules of Modern Marketing (and Life)

Let’s face it…the winners in marketing aren’t always the geniuses. They’re the ones who do something.

In this high-energy, data-fueled, no-BS keynote, Jay Schwedelson unpacks the real-world truths that separate marketers who overthink from those who outperform.

You’ll learn why hesitation kills campaigns, how “smart” strategies often fail in the wild, and the surprisingly simple tactics that drive big results—in email and beyond.

Equal parts inspiration and revelation, this session delivers hard data, fresh creative ideas, and a much-needed kick in the marketing pants.

You’ll walk away knowing how to:

• Turn hesitation into action using real-time data, not endless decks and debates
• Apply simple, proven email tactics that instantly boost engagement and results
• Spot (and squash) the “smart traps” that keep great marketers stuck in neutral