B2B Therapy: The Honest Fix for Broken Influencer Marketing

Let’s face it…most B2B influencer programs could use a little therapy. Between chasing big names, micromanaging creators, and measuring likes instead of impact, it’s no wonder so many campaigns end in frustration and ghosting. But don’t worry—you’re not alone, and help is here.

Join Ashley Zeckman, CEO of Onalytica, for a judgment-free session that gets real about what’s broken in B2B influencer marketing and how to fix it. Backed by brand-new data from Onalytica’s 2025 B2B Influencer Marketing Report, this interactive group therapy will help you diagnose your influencer program’s bad habits and prescribe the right treatment for lasting results.

In this session, you’ll learn:

• How to diagnose what’s really broken in your influencer marketing program
• The habits and mindsets holding most B2B brands back (and how to unlearn them)
• Practical ways to rebuild healthier, more impactful influencer partnerships that actually work

Come ready to laugh, reflect, and leave with your influencer marketing officially on the mend.