MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The Evolution of Influence: Rethinking How B2B Brands Partner With Experts

Blogger. Influencer. Creator.

These are all contributors that B2B marketers have worked their way into marketing strategies and tactics over the past decade.

While the notion of partnering with external experts isn’t new, the WAY that we find them, engage them, and partner with them is constantly evolving. In fact, we’re seeing more brands partner with experts than ever before. BUT, for most, there are still a multitude of questions surrounding the who, what, and how of implementing influencer marketing at scale.

Whether you’re just contemplating partnering with experts, or you’ve already found amazing partners and are looking to scale your program to improve results, this session is for you!

You’ll learn:

  • How to align Influencer Marketing tactics with business objectives
  • How to find the right influencers that align with your brand POV
  • The steps to gain concept buy-in from internal stakeholders
  • Why you should centralize your B2B influencer marketing efforts
  • How the top 1% of marketers successfully integrate influencers


Ashley Zeckman

VP of Strategy & Customer Success

Sponsors That Change the Game






MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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