MarketingProfs B2B Forum 2023

The Evolution of Influence: Rethinking How B2B Brands Partner With Experts

Day 2 - October 14 - 10:40am to 11:25am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Demand Generation


Blogger. Influencer. Creator.

These are all contributors that B2B marketers have worked their way into marketing strategies and tactics over the past decade.

While the notion of partnering with external experts isn’t new, the WAY that we find them, engage them, and partner with them is constantly evolving. In fact, we’re seeing more brands partner with experts than ever before. BUT, for most, there are still a multitude of questions surrounding the who, what, and how of implementing influencer marketing at scale.

Whether you’re just contemplating partnering with experts, or you’ve already found amazing partners and are looking to scale your program to improve results, this session is for you!

You’ll learn:

  • How to align Influencer Marketing tactics with business objectives
  • How to find the right influencers that align with your brand POV
  • The steps to gain concept buy-in from internal stakeholders
  • Why you should centralize your B2B influencer marketing efforts
  • How the top 1% of marketers successfully integrate influencers

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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