MarketingProfs B2B Forum 2021

The State of B2B Influencer Marketing

The pandemic has accelerated digital transformation for B2B companies, impacting all areas of business. B2B marketers have responded by implementing new go-to-market opportunities that are:

  1. Digital-first
  2. Experiential
  3. Optimized for trust

Influence plays an important role in each of these three areas. And to help you understand how, in this session Lee will highlight new case studies of B2B brands that are leveraging influence in the “new world” of marketing.

Join Lee as he shares insights from B2B companies—including LinkedIn, SAP, and one of the largest telecommunications companies in the world—to help you with your own influence strategy.

At the end of this session, you will be able to…

  • Understand the most effective influencer engagement strategies

  • Choose the best influencer content marketing tactics, based on actual experience

  • Solve several of the most pressing B2B marketing problems by partnering with industry experts

Speaker

Lee Odden

CEO and Co-Founder
TopRank Marketing

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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