MarketingProfs
B2B Forum

November 2–4, 2026 | Boston, MA

2026 registration is open!
Get 40% off with a Super Early Bird ticket.

Come for the aha moments.

Come back for the memories.

MarketingProfs B2B Forum is the best B2B marketing conference for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.

For nearly 20 years, marketers have joined us at B2B Forum to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?

Your 2026 Host & Workshop Presenters

Ann Handley Headshot

Ann Handley

Chief Content Officer
MarketingProfs

Pam Didner

Pam Didner

B2B Marketer, Speaker, Author, Podcaster

Headshot of Andy Crestodina

Andy Crestodina

Co-founder & CMO
Orbit Media

Paul Ince Headshot

Paul Ince

CEO
LikeMind Media

Bobby Lehew

Chief Content Officer
commonsku
@bobbylehew

Headshot of Zontee Hou

Zontee Hou

Founder and President
Media Volery

SPONSOR B2B FORUM

Don’t miss out on the best B2B marketing event of the year! Our sponsors join us because of our engaged community of marketers, one-on-one conversations, speaking opportunities, and dedication to an excellent event for all.

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FROM THE B2B FORUM BLOG

_B2B FORUM blog

The Shared Mindset of Iconic Brands by Lindsay Tjepkema

If your initiatives at work don’t reach their potential, you may need to be more BRAVE. Lindsay Tjepkema shared her 5-part BRAVE framework to help you gauge the success of a new project at B2B Forum 2025. And if the project doesn’t score well on all 5, she says, you’re not ready! Don’t waste your […]

_B2B FORUM blog

IDEAL Content Optimization: A Data-Driven Path to Maximize Your Efforts by Brian Piper

Hey, you. You’re interested in connecting your content with your audience, right? Knew it. How? Oh, well, you match one of our personas. Ok, maybe it’s not that simple… At B2B Forum 2025, content master Brian Piper shared how he uses the R.A.C.E. model with AI to generate detailed B2B personas, and then uses those […]

_B2B FORUM blog

Full-Funnel Thought Leadership: Drive Brand, Demand, and Revenue Outcomes by Lee Odden

Nothing builds trust like proof! And published, original research is proof that your brand is a leader, says Lee Odden. Lee shared 6 pillars of relevant research that drives demand and revenue at B2B Forum 2025. Watch a clip from Lee’s session or read the transcript below. For even more ways to build your marketing […]

CHEERS TO OUR 2025 SPONSORS

Sponsors That Change the Game

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Knak

Platinum

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BlueOcean
Printfection
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Validity
Vidyard

Gold

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Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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