Chief Content Officer
MarketingProfs
Presenting Opening and Closing Commentary
Ann will kick us off and close us out at MarketingProfs B2B Forum in that special Ann Handley way.
Get ready to feel the spark of creativity. To hear the call to join arms as a B2B marketing community. And to believe in your ability to make marketing magic!
Alchemist and Behavioral Science Impresario
A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision making—he sees the world of advertising and marketing as a sort of Galapagos Island for behavioral science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioral insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behavior, and to write his book Alchemy: The Surprising Power of Ideas That Don’t Quite Make Sense.
Rory has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes, and has spoken at TED Global. Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation, and behavioral science to your competitive advantage.
Our full program will be out soon. In the meantime, check out the vibe you’ll be part of at MarketingProfs B2B Forum!
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