Here’s the bad news. Despite your best efforts… your customers, your coworkers, and even your friends and family will judge you. They’ll distort the things you say. But there’s good news. Their judgment—and the resulting distortions—can either be negative about you, or positive. And with the right cues, you can sway their judgment towards the […]
Read MoreDo you have an offer that—you believe—more people should buy? Most marketers do. And we make the mistake of trying to convince people, “THIS is the right solution for you!” Kate DiLeo says we’re doing it wrong. In this clip from Kate’s B2B Forum 2023 presentation, she reminds us to stop selling to everyone. Instead, […]
Read MoreIt may seem like, in just a quick year, generative AI tools like ChatGPT sprung from nowhere. But these tools are based on long-developed research from disparate fields. Generative AI just pulled them together. And AI will impact marketers the most. In this talk from B2B Forum 2023, Matt Roberts from Demand Spring shares his […]
Read MoreAs your company grows, you may start to think about hosting your own trade show or conference. How do you balance the vendor needs with the community? How do you keep people engaged and provide for their needs while still In this clip from MarketingProfs B2B Forum 2023, Elizabeth Powell discuss this balance and gives […]
Read MoreDiscounts, lead magnets, bonuses, rebates, and more—marketers use incentives to attract buyers and qualified leads all the time. But how often do we ask ourselves if our efforts are fiscally responsible? Are you targeting the right people with your marketing? In this clip from B2B Forum, Michael Schroeer, marketing product manager at Tango Card, shares […]
Read MoreHow is SEO ranking determined? Yes, there are keywords and key phrases, links, and domain authority to consider. But to get high SEO rankings, you have to provide valuable content that your market actually cares about—and give it to them, step by step. How can you find what your market cares about? By mapping a […]
Read MoreIf you’re a B2B marketer looking for the best marketing conference to grow your skills, MarketingProfs B2B Forum is the event for you. From inspirational keynotes that remind you how to find your passion to expert speakers who present the most relevant B2B-focused concepts each year to built-in moments to connect with fellow attendees, there’s […]
Read MoreWant a FAST way to make your customers love your marketing? First, make it all about THEM—not you, not your company, but your audience! Then, implement Knak founder Pierce Ujjainwalla’s CHEETAH framework in your landing pages and emails. Pierce describes CHEETAH in this video excerpt from MarketingProfs B2B Forum 2023. Transcript Now, this might be […]
Read MoreDon’t fear AI—it’s not going to take your job! Instead, explains Alaura Weaver, you can use generative AI tools to increase your creativity, speed up your time-to-market, and let a wider range of people create content that aligns with your brand guidelines. Check out the excerpt from Alaura’s B2B Forum presentation, Real-World AI Use Cases […]
Read MoreIf webinars aren’t integrated into your overall marketing strategy… You’re missing a huge opportunity to engage your audience! That’s because you can use webinars at any point in your customer’s journey to learn more about your audience’s interests, their challenges, and their role within a company. In this clip from Fresh Take: Webinars As A […]
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