Industry jargon? Big words? Gobbledegook! Clear and persuasive marketing requires clear and simple language, explains Ahava Leibtag. Ahava, president of Aha Media Group, works primarily in the Healthcare space. And even in her highly educated market, she knows that plain language is key to making connections with her clients… and with their clients. In this […]
Read MoreBefore you put a lot of work into your site’s SEO, it’s helpful to know if your site even has a chance of ranking for specific keywords and phrases. And that starts by knowing your website’s Domain Authority. Andy Crestodina, founder of Orbit Media Studios, shares an eye-opening way to know your web domain’s ability […]
Read MoreAre You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with […]
Read MoreAre You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with […]
Read MoreHave you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with top experts in B2B […]
Read MoreAre You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with […]
Read MoreAre You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner TopRank Marketing to explore that feeling with […]
Read MorePodcasts are a growing industry, with around 100 million listeners in 2023… in the US alone! Branded podcasts continue to grow, too. Branded podcasts build relationships with your audience, engaging your fan base and informing them on the current state of your industry or company. In this clip, three MarketingProfs Marketing Smarts podcast hosts—current host […]
Read MoreSome days you’re a content machine! But other days you might struggle to come up with content ideas, or feel like you’re not the best source of specific information. That’s why Lee Odden (CEO and co-founder of TopRank Marketing) suggests partnering with influential people to co-create and co-promote content. Lee shares his ideas and favorite […]
Read MoreMarket positioning is saying who your company can help—and who it can’t. And to make your positioning work for you, Allen Weiss says, you have to understand the benefits your product or service provides to the customer. For more on Allen’s positioning technique, watch the clip from Allen’s 2022 B2B Forum session or read the […]
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