AI is just getting started, says Paul Roetzer. And the sooner you incorporate AI, the better chance you have to succeed in business. But there are levels of AI’s competency. You don’t want AI to run the company, for example. Instead you want lower-level AI to handle the mundane… While your people do the uniquely […]
Read MoreCopywriters love to write. But how do you keep your readers engaged? Liz Murphy demonstrates with a story she told at B2B Forum in 2022… a story everyone can relate to… but with a lesson copywriters often forget when writing. Watch Liz share her lesson, or read the transcript below. Transcript Let’s go ahead and […]
Read MoreDo you work from a clear, concise creative brief? Bryan Smith, B2B marketing executive, spoke to a packed house at B2B Forum in 2023. He hammered on the importance of a quality creative brief and how it helps everyone stay aligned on a project. Watch the video or read the transcript below. Transcript How do […]
Read MoreHow can you make your marketing more personal? In this excerpt from her 2022 B2B Forum presentation, Cathy Colliver shares how her company connected with their core audience through a simple rubber duck. For you, a rubber duck may not mean much. But for many in Cathy’s audience, it had a very personal meaning—and it […]
Read MoreBad data is responsible for an estimated 10% in lost revenue! Clearly, data integrity is a big deal for marketers. You can’t market to non-existent prospects. Employee churn is one reason for CRM data to decay. But it’s not the only reason—and it doesn’t matter why. Accurate data is key to targeted marketing efforts. Here’s […]
Read MoreWhat’s it take to be a Thought Leader? In this excerpt from 2022’s B2B Forum, Ashley Faus (director of Integrated Product Marketing at Atlassian) shares the four pillars that support thought leadership. Watch this insightful excerpt or read Ashley’s transcript below. And for more excellent presentations and sessions on being a market leader, join us […]
Read MoreDon’t make random acts of content! In this clip, Kenda Macdonald, owner of Automation Ninjas and best-selling author of Hack the Buyer Brain, explains what a random act of content is—and how to create a data-driven strategy instead. Get Kenda’s conversion insights in this video clip, or read the transcript below. Transcript A […]
Read MoreAfter three years of intense social change, Jacco van der Kooij gave the closing keynote at 2022’s B2B Forum. Jacco highlighted the importance of community, the role fear plays in forming communities, and how you as a marketer can fight against fear. Check out a clip from Jacco’s keynote here, or read the transcript below. […]
Read MoreGoogle Analytics 4 is a big change from Universal Analytics (UA), aka Google Analytics 3. And UA will stop functioning on July 1, 2023. So time is ticking to make the move from UA to GA4. But what’s so great about GA4 anyways? And what’s still there—but under a new name or work flow? Janet […]
Read MoreAnn Handley gets writing. The struggles, the joys, the missteps, the wins. After all, she wrote the book on it: Everybody Writes. And then she re-wrote the book—Everybody Writes: Your New-and-Improved Go-To Guide For Creating Ridiculously Good Content—because even Ann knows, everything can be improved with a re-write. Ann celebrated the release of her second […]
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