Blog

Show Me Why I Should Go to MarketingProfs B2B Forum

Seeing is believing, so if you haven’t experienced B2B Forum, take a look, a listen, or whatever option doesn’t disturb your co-workers or sound weird to anyone else eavesdropping on your home office! And sure a [moving] picture may be worth a thousand words, but hey, we also like words too, so here are a [...] Read More

Engaging Customers on Social Media in “Boring” Industries [#mpb2b Speaker Series]

A conversation with Stacey Holsinger, owner of Steel Toe Communications (a digital marketing and communication consultancy for the architecture, engineering, and construction (AEC) industry) We recently sat down with Stacey to discuss why you need to identify your industry’s missing motivators and incorporate them into your social strategy — especially for products, services, or brands […]

Read More

Rethinking Your Relationship With Your Customers [#mpb2b Speaker Series]

A conversation with John Jantsch, Founder of Duct Tape Marketing We recently sat down with John to talk about how he views and caters to today’s customers, and what attendees can expect from his B2B Forum session Rethinking the Customer Journey. MarketingProfs: Buyers are in control of their own journey now – so, what do […]

Read More

Uncovering Three Universal Truths About Customer Experience [#mpb2b Speaker Series]

A conversation with Jeannie Walters, CEO and Founder of Experience Investigators Customer experience (CX) is everywhere. Forget the outdated notion that it’s only about customer service. It now stretches across every touchpoint and expectations are high. And that means that marketing is being tasked with more aspects of CX all the time. Here’s a recent chat […]

Read More