It’s never too late to inject purpose into your brand. But marketing can’t do it alone, says Jacqueline Babb, marketing consultant and IMC Academic Director at Northwestern University. Instead, your organization’s purpose needs to reach throughout your company, including stakeholders and decision makers. Hear how to infuse purpose into your organization with this clip from […]
Read MoreMarket research gets a bad rap. We’ve all heard that research is the best way to know our markets. But we tend to put research, the activity, into its own corner. We often avoid it. It’s not something we do all the time, every day. Or is it? In this clip from B2B Forum 2023, […]
Read MorePodcasters, video marketers, and content creators, listen up! AI tools are everywhere, and they’re simplifying your workflow. In this clip from B2B Forum, Cathy McPhillips from the Marketing Artificial Intelligence Institute shares the tools and methods she uses to produce and edit podcast episodes, create blog posts about the episode topics, and more. To speed […]
Read MoreMarketing is about communicating ideas. And while words can do that—so can images. And images can do it faster. Plus, images can help you think through problems better and more creatively. But what if you’re not an artist? Kelly Kingman says you’re focused on the wrong thing. In her Dine and Doodle session at B2B […]
Read MorePodcaster, how do you stand out and create loyal fans? Jay Acunzo is a podcaster and producer who wants audiences to resonate with the podcasts they listen to—and the people behind them. But you can’t do that without realizing what does not work. In this clip from Jay’s B2B Forum session in 2023, Jay reveals […]
Read MoreData isn’t always cut-and-dry, structured, and organized. Your organization may have customer data scattered across departments, including unstructured data from sales calls and more. In this clip from her session at B2B Forum 2023, Dina Otero (VP of Demand Gen at Mission Cloud) uncovers the different places your data may be hiding, and how to […]
Read MoreWant to become a better leader in your organization? Stop offering “value” and “quality” to your customers. Those terms don’t mean anything, says MarketingProfs founder and CEO Allen Weiss. Allen isn’t suggesting you lower the quality or value of your offer, of course—but that your team rallies around better words. For Allen’s insights on creating […]
Read MoreMarketers, as a group, are one of the largest adopters of generative AI tools like ChatGPT. But what rights do you have over the content AI produces? And how does that impact your use of that content? In this clip from B2B Forum 2023, attorney Ruth Carter explains how copyright law applies to AI output […]
Read MoreWorried about ChatGPT replacing search—and the traffic you get from it? Don’t be, says Wil Reynolds, founder of Seer Interactive. People aren’t yet comfortable with these new tools. Instead, use Generative AI tools to solve complex problems quickly. Wil used ChatGPT to answer a years-old data question—in a matter of minutes. Hear how he did […]
Read MoreLook around you. At work, at home, in your community—certainly, there is something you’d like to improve. And you’ve probably heard the phrase, “Be the change you want to see in the world.” But how do you get there? Moni Oloyede shared her insights to change at B2B Forum 2023. And she reminds us it […]
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