The ‘funnel’ was a useful concept in a world where marketers controlled information flow. But buyers moved on, so RIP to your funnel and simplified way of moving customers from awareness to sale. Your B2B buyers are doing their own research, jumping between stages, making emotional decisions they dress up as rational ones, and arriving […]
Read MoreMost B2B marketing teams are sitting on more data than ever—but still struggle to turn it into clarity, confidence, and consistent impact. Dashboards multiply. Tools pile up. AI promises acceleration—but often amplifies errors. And decision-making feels just as fragmented as ever. Simplify your approach with a practical, data-driven plan that leads to actionable marketing insights. […]
Read MoreThere are logical sequences to transforming an idea from mere words to a meaningful, impactful story that any marketer can learn. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories. Get ready to make your job easier by learning the proven storytelling methods of our most effective communicators in […]
Read MoreThere are many ways to use AI, and many of them are focused on speed. But your real advantage is using AI to improve performance: stronger insights, higher-quality content, and better lead generation results. In this session, Andy Crestodina, co-founder and CMO of Orbit Media, will walk through a practical, end-to-end approach to AI in […]
Read MoreTighter budgets. Higher expectations. More pressure to prove ROI. As marketing budgets face increased scrutiny, the question isn’t how much you spend—it’s how well you plan, prioritize, and present your plan in a way management and internal stakeholders can comprehend. To succeed in 2027, marketers need a strategic, data-driven approach that aligns directly with business […]
Read MoreFor B2B brands, it’s no longer enough to optimize for a featured snippet or fight for page one rankings. AI tools are reshaping how buyers discover solutions, and they don’t just crawl websites; they pull from social-first platforms, expert voices, and credible content across the digital ecosystem. That means a brand could rank #1 on […]
Read MoreMarketing in the automotive software industry is a sea of boring sameness—just like it is for a lot of B2B companies. What’s more, CMOs everywhere are saying, “More video!” So what’s a marketer to do? Join this session to learn how one B2B company accomplished getting its video program set up, budget and team required, […]
Read MoreB2B marketers often feel left out of design conversations, believing email design trends are off-limits. While B2C and eCommerce brands push creative boundaries with striking visuals and innovative layouts, B2B teams are told to play it safe. Join Justine Jordan to discover how to decode the universal principles behind today’s email design trends and adapt […]
Read MoreLet’s face it…the winners in marketing aren’t always the geniuses. They’re the ones who do something. In this high-energy, data-fueled, no-BS keynote, Jay Schwedelson unpacks the real-world truths that separate marketers who overthink from those who outperform. You’ll learn why hesitation kills campaigns, how “smart” strategies often fail in the wild, and the surprisingly simple […]
Read MoreThe talk of the times is AI in marketing, doing more with less, and the death of the MQL. While all that matters, the truth is that fundamental processes are broken, and they have to be fixed first. Sellers don’t want to prospect. They don’t want “marketing-qualified” anything; they want sales-qualified leads. And let’s be […]
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