MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

10 Creative Content Ideas You’ll Want to Try Today

Day 1 - October 13 - 5:10 pm to 5:55 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

Have you noticed that some B2B marketers seem to produce a never-ending stream of clever, compelling, and creative content while others fall flat? What’s the secret to content superiority?

The truth is, there is no secret. Just a better way than trying to do it all on your own!

With rising expectations from digital-first B2B buyers, elevating the marketing experience is more important than ever. To develop creative content that genuinely attracts, engages, and drives action, marketers need to break free from what’s comfortable, find new sources of inspiration, and tap resources and talent beyond the brand.

Join veteran B2B content marketer, Lee Odden, for this session to discover how to creative content that keeps your customers coming back for more.

You’ll learn:

  • The “break free of boring B2B” process for content ideation
  • Why and how to steal great ideas from other industries, sources, and data
  • How to get down with OPC (other people’s content) by working with influential creators

Speaker

Lee-Odden

Lee Odden

CEO and Co-Founder
TopRank Marketing

Sponsors That Change the Game

Title

Knak

Platinum

BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
Cvent
Litmus

Media Partners

Rep Cap
MarketingProfs B2B Forum

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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