MarketingProfs B2B Forum 2023

10 Creative Content Ideas You’ll Want to Try Today

Day 1 - October 13 - 5:10pm to 5:55pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Customer Experience


Have you noticed that some B2B marketers seem to produce a never-ending stream of clever, compelling, and creative content while others fall flat? What’s the secret to content superiority?

The truth is, there is no secret. Just a better way than trying to do it all on your own!

With rising expectations from digital-first B2B buyers, elevating the marketing experience is more important than ever. To develop creative content that genuinely attracts, engages, and drives action, marketers need to break free from what’s comfortable, find new sources of inspiration, and tap resources and talent beyond the brand.

Join veteran B2B content marketer, Lee Odden, for this session to discover how to creative content that keeps your customers coming back for more.

You’ll learn:

  • The “break free of boring B2B” process for content ideation
  • Why and how to steal great ideas from other industries, sources, and data
  • How to get down with OPC (other people’s content) by working with influential creators

Sponsors That Change the Game

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Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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