Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Topic: Content Marketing, Customer Experience
Have you noticed that some B2B marketers seem to produce a never-ending stream of clever, compelling, and creative content while others fall flat? What’s the secret to content superiority?
The truth is, there is no secret. Just a better way than trying to do it all on your own!
With rising expectations from digital-first B2B buyers, elevating the marketing experience is more important than ever. To develop creative content that genuinely attracts, engages, and drives action, marketers need to break free from what’s comfortable, find new sources of inspiration, and tap resources and talent beyond the brand.
Join veteran B2B content marketer, Lee Odden, for this session to discover how to creative content that keeps your customers coming back for more.