Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
Every business creates content. But there’s a difference between marketing with content and strategic content marketing.
You need a strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present the ROI.
Join Michael Brenner to learn six practical tips for any size B2B marketing budget. He’ll get right to the heart of content optimization and distribution strategies that meet buyer needs and get results you can brag about to your boss.
In this session, you’ll learn: