MarketingProfs B2B Forum 2023

6 Steps to Show Content Marketing ROI to Your Boss

October 5 - 10:45am to 11:30am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Content Marketing


Every business creates content. But there’s a difference between marketing with content and strategic content marketing.

You need a strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present the ROI.

Join Michael Brenner to learn six practical tips for any size B2B marketing budget. He’ll get right to the heart of content optimization and distribution strategies that meet buyer needs and get results you can brag about to your boss.

In this session, you’ll learn:

  • Tips to produce the right content for the right people at the right time
  • Strategies to optimize content for each phase of the buyer journey using business metrics
  • How to measure the return on investment (ROI) for your content marketing budget

Michael Brenner

CEO
Marketing Insider Group

Sponsors That Change the Game

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Knak

Platinum

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Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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