B2B Content Strategy: Your Competitive Advantage in 2023
Day 1 - October 13 - 11:00 am to 11:45 am
Pass Type:
All Access Pass, Conference Only Pass, Livestream Pass
There is one thing that every B2B marketer must face: content will never be a differentiator.
However, your approach and process to developing content just may be!
In this session, you’ll learn how to develop a systematic approach for creating, managing, activating, and measuring your content. And with it, building a system that will help you gain a competitive advantage in 2022 and beyond.
You’ll learn:
- Examples of evolutionary approaches for building ecosystems of content, rather than siloed channels
- A step-by-step approach for how you can develop a B2B content operation that differentiates your business
- How an intelligent content operation provides the foundation for a measurable content strategy
Speaker
Robert Rose
Founder, Chief Troublemaker
The Content Advisory