MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

B2B Content Strategy: Your Competitive Advantage in 2023

Day 1 - October 13 - 11:00 am to 11:45 am

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

There is one thing that every B2B marketer must face: content will never be a differentiator.

However, your approach and process to developing content just may be!

In this session, you’ll learn how  to develop a systematic approach for creating, managing, activating, and measuring your content. And with it, building a system that will help you gain a competitive advantage in 2022 and beyond.

You’ll learn:

  • Examples of evolutionary approaches for building ecosystems of content, rather than siloed channels
  • A step-by-step approach for how you can develop a B2B content operation that differentiates your business
  • How an intelligent content operation provides the foundation for a measurable content strategy


Robert Rose

Founder, Chief Troublemaker
The Content Advisory

Sponsors That Change the Game







Media Partners

Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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