MarketingProfs B2B Forum 2023

B2B Content Strategy: Your Competitive Advantage in 2023

Day 1 - October 13 - 11:00am to 11:45am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Customer Experience, Sales Enablement


There is one thing that every B2B marketer must face: content will never be a differentiator.

However, your approach and process to developing content just may be!

In this session, you’ll learn how  to develop a systematic approach for creating, managing, activating, and measuring your content. And with it, building a system that will help you gain a competitive advantage in 2022 and beyond.

You’ll learn:

  • Examples of evolutionary approaches for building ecosystems of content, rather than siloed channels
  • A step-by-step approach for how you can develop a B2B content operation that differentiates your business
  • How an intelligent content operation provides the foundation for a measurable content strategy

Robert Rose

Founder, Chief Troublemaker
The Content Advisory

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625