B2B Content Strategy: Your Competitive Advantage in 2023

There is one thing that every B2B marketer must face: content will never be a differentiator.

However, your approach and process to developing content just may be!

In this session, you’ll learn how  to develop a systematic approach for creating, managing, activating, and measuring your content. And with it, building a system that will help you gain a competitive advantage in 2022 and beyond.

You’ll learn:

• Examples of evolutionary approaches for building ecosystems of content, rather than siloed channels
• A step-by-step approach for how you can develop a B2B content operation that differentiates your business
• How an intelligent content operation provides the foundation for a measurable content strategy