MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The 4 Pillars of Thought Leadership

Day 1 - October 13 - 5:10 pm to 5:55 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

Everybody wants to be an influencer. A spokesperson. A thought leader. Individuals want to build their personal brands, companies want to build their reputation in their industry, and marketers everywhere want to leverage these people and brands to influence customers and job candidates.

But what makes a “thought leader”? How do you go from unknown to unstoppable? How can you accelerate the increase in influence and turn it into a repeatable process to build a pipeline of credible spokespeople?

In this session, we’ll explore strategies, tactics, and real-world success stories of starting from scratch and scaling a thought leadership platform.

You’ll learn:

  • The benefits of building and scaling a thought leadership program, both as an individual and an organization
  • A framework for building thought leaders: four pillars to assess and execute a thought leadership strategy
  • Strategies, tactics, and real-world examples of building thought leaders within an organization

Speaker

Ashley Faus

Ashley Faus

Content Strategy Lead
Atlassian

Sponsors That Change the Game

Title

Knak

Platinum

BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
Cvent
Litmus

Media Partners

Rep Cap
MarketingProfs B2B Forum

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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