The 4 Pillars of Thought Leadership

Everybody wants to be an influencer. A spokesperson. A thought leader. Individuals want to build their personal brands, companies want to build their reputation in their industry, and marketers everywhere want to leverage these people and brands to influence customers and job candidates.

But what makes a “thought leader”? How do you go from unknown to unstoppable? How can you accelerate the increase in influence and turn it into a repeatable process to build a pipeline of credible spokespeople?

In this session, we’ll explore strategies, tactics, and real-world success stories of starting from scratch and scaling a thought leadership platform.

You’ll learn:

• The benefits of building and scaling a thought leadership program, both as an individual and an organization
• A framework for building thought leaders: four pillars to assess and execute a thought leadership strategy
• Strategies, tactics, and real-world examples of building thought leaders within an organization

Speaker

Ashley Faus

Director of Integrated Product Marketing
Atlassian