5 Unconventional Content Marketing Approaches

Have you looked at your content creation strategy with fresh eyes? Have you thought about the evolution of your program with a pointed goal of shaking things up?

Joe Pulizzi thinks it’s high time. Back at MarketingProfs again after several years, he’ll deliver five fresh content marketing ideas you aren’t yet thinking about—YET!

Joe’s insights will change the way you look at content creation inside your organization. And they’ll completely re-engineer how your organization views and values your publishing efforts. Boost your content marketing efforts like never before! Don’t miss this talk by the godfather of content marketing himself.

In this session, you’ll learn:

• Why sometimes buying an audience is better than building, and how to get it done with a tight budget
• How to produce less content with more impact through targeted social sharing
• How to create new revenue pockets from your existing content mix and find a budget you never knew existed
• Content shortcuts hiding in plain sight