MarketingProfs B2B Forum 2023

6 No-BS Reasons Your Sales Enablement Strategy Sucks

October 5 - 4:05pm to 4:50pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Sales Enablement


You know sales enablement is more critical than ever to your company’s immediate health and future success. But like most organizations, your sales and marketing teams are more at odds than ever, and sales enablement is a must-check box you’re simply not checking. Until today.

After this radically candid, results-focused session, you’ll walk away knowing exactly how your sales enablement strategy is failing (and why) because you’ll possess the agile, revenue-generating sales enablement strategy you’ve been searching for.

In this session, you’ll learn:
• How to explore the six specific reasons most companies fail with their sales enablement strategies (even with the best intentions and buy-in)
• How to master the anatomy of a successful sales enablement strategy and how to make the right strategic decisions for your own
• How to maximize HubSpot to execute and scale your sales enablement strategy, including five secret tactics George has only ever shared before with clients

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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