MarketingProfs B2B Forum 2023

Activating Purpose in Your Organization

October 5 - 5:00pm to 5:45pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Branding


B2B organizations are increasingly integrating social purpose into their brand strategies to leverage the upside of positive financial returns. Organizations grapple with how to move from merely having a statement of purpose to putting that purpose into action.

Join Jacqueline Babb to learn the value of brand purpose for B2B companies and how to move from words to action.

In this session, you’ll learn:

  • The value of activating purpose
  • How to develop a purpose
  • How to activate a purpose across stakeholder groups

Jacqueline Babb

Senior Lecturer
Northwestern University

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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MarketingProfs B2B Forum

*2023 IN-PERSON Terms, Conditions, and Cancellation Policy 

*2023 IN-PERSON 2023 Health & Safety

*2023 IN-PERSON & Online Code of Conduct

 

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