MarketingProfs B2B Forum 2023

8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry

Day 2 - October 14 - 1:45pm to 2:30pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Demand Generation


Stop me if you’ve heard this one before. Your ideal buyers are out there, desperately searching for exactly what you’re offering (you just know it). But no matter how many days and sleepless nights you spend writing, rewriting, and re-rewriting your website copy, your ideal buyers just aren’t biting.

If this sounds familiar, you won’t want to miss this session. Liz will show you eight simple, yet powerful, copywriting techniques that you can use to immediately transform your website into the moneymaking powerhouse you know it can be—while also making you look like a superhero at your company.

You’ll learn:

  • To stop making the most common, insidious copywriting mistakes on your website (that are total buyer turnoffs) forever
  • Liz’s eight secrets to crafting swoon-worthy website copy that you can implement on your website immediately
  • The industry-agnostic messaging principles that will transform your website into digital catnip for your audience

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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