MarketingProfs B2B Forum 2023

Advanced SERP Analysis for 10X SEO Performance

October 6 - 1:35pm to 2:20pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: SEO


SERP (Search Engine Results Page) analysis is the strategic exploration of content appearing towards the top of the Google search results. It’s a powerful process for SEO insights, yet one of the most commonly ignored SEO practices.

By reviewing hundreds of SERP data points for any given query, you can reverse engineer the SERP to accurately identify search intent and understand precisely what Google is looking for. Beyond this, you can use SERP analysis to enhance your entire SEO workflow for greater organic search results.

In this session, you’ll learn:

  • How to efficiently conduct a Google SERP analysis using hundreds of data points
  • How to capitalize on dozens of online questions being asked about your topic
  • How to integrate SERP analysis into your content brief building and content optimization process

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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