Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO
SERP (Search Engine Results Page) analysis is the strategic exploration of content appearing towards the top of the Google search results. It’s a powerful process for SEO insights, yet one of the most commonly ignored SEO practices.
By reviewing hundreds of SERP data points for any given query, you can reverse engineer the SERP to accurately identify search intent and understand precisely what Google is looking for. Beyond this, you can use SERP analysis to enhance your entire SEO workflow for greater organic search results.
In this session, you’ll learn: