All NEW Data-Based Email Marketing Tips for 2023

Jay Schwedelson returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates with a few easy tweaks to how to get more responses on email offers, Jay will deep dive into what’s proven to drive strong email marketing ROI right NOW.

This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for both B2B and B2C, ensuring you stay ahead of the pack while avoiding the most current marketing pitfalls.

In this session, you’ll learn:

• The power of email subject lines in increasing open rates (anywhere from 15-40%) and engagement
• How to capture more attention by using specific words, symbols, personalization, and things you have never considered
• The best days and ideal frequencies for sending emails
• Which email “don’ts” of the past have maybe turned into “dos”