MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

[Roll Up Your Sleeves] The Alt Text Guide for Marketers

Day 1 - October 13 - 4:15 pm to 5:00 pm

Pass Type: All Access Pass, Conference Only Pass

Making your marketing accessible to all is more important than ever (1 in 4 adults in the US have a disability). And can be a strong business driver.

Alt text uses image descriptions to help someone who is blind or has low vision and uses assistive technology. It’s an essential part of creating accessible digital content and is a no-brainer for any brand trying to be more inclusive. If fact, it’s one of the simplest steps you can take to make your content accessible to people with disabilities right now.

If you’re not sure where to begin or who how to do it well, join us for this hands-on session to learn everything you need to know about alt text, including best practices you can implement across your social channels, emails, and websites right now. Come ready to practice writing alt-text.

You’ll learn:

  • What alt text is, who it helps and why you should be using it
  • How to implement alt text across your marketing channels, from social media to emails and web
  • How to write good alt text and use inclusive language in the process

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)

 

Speaker

Kelsey Bronski

Kelsey Bronski

Marketing Manager
Perkins School for the Blind

Sponsors That Change the Game

Title

Knak

Platinum

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BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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To learn more about applying your learning to AMA certification or to claim your credits, click here.

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