MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

[Roll Up Your Sleeves] The Alt Text Guide for Marketers

Day 1 - October 13 - 4:15 pm to 5:00 pm

Pass Type: All Access Pass, Conference Only Pass

Making your marketing accessible to all is more important than ever (1 in 4 adults in the US have a disability). And can be a strong business driver.

Alt text uses image descriptions to help someone who is blind or has low vision and uses assistive technology. It’s an essential part of creating accessible digital content and is a no-brainer for any brand trying to be more inclusive. If fact, it’s one of the simplest steps you can take to make your content accessible to people with disabilities right now.

If you’re not sure where to begin or who how to do it well, join us for this hands-on session to learn everything you need to know about alt text, including best practices you can implement across your social channels, emails, and websites right now. Come ready to practice writing alt-text.

You’ll learn:

  • What alt text is, who it helps and why you should be using it
  • How to implement alt text across your marketing channels, from social media to emails and web
  • How to write good alt text and use inclusive language in the process

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)



Kelsey Bronski

Kelsey Bronski

Marketing Manager
Perkins School for the Blind

Sponsors That Change the Game








American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: | (866) 557-9625