[Roll Up Your Sleeves] The Alt Text Guide for Marketers

Making your marketing accessible to all is more important than ever (1 in 4 adults in the US have a disability). And can be a strong business driver.

Alt text uses image descriptions to help someone who is blind or has low vision and uses assistive technology. It’s an essential part of creating accessible digital content and is a no-brainer for any brand trying to be more inclusive. If fact, it’s one of the simplest steps you can take to make your content accessible to people with disabilities right now.

If you’re not sure where to begin or who how to do it well, join us for this hands-on session to learn everything you need to know about alt text, including best practices you can implement across your social channels, emails, and websites right now. Come ready to practice writing alt-text.

You’ll learn:

• What alt text is, who it helps and why you should be using it
• How to implement alt text across your marketing channels, from social media to emails and web
• How to write good alt text and use inclusive language in the process

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)