Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Lead Generation & Nurturing
Account-Based Marketing makes perfect sense as a strategy: focus on key accounts, not mass reach. However, 58% of marketers say they’re struggling to drive engagement. The problem? ABM tech is too imprecise.
That’s why teams are prioritizing contacts over accounts. In fact, 72% of companies view contact-level technology as a core differentiator that can turn the traditional ABM “black box” into clear, actionable insights. By putting people—not just accounts—at the center of your strategy, you can finally see who’s engaging, understand what they care about, and know exactly when to take action.
In this keynote, you’ll learn:
