How to Create a Behavioral, Data-Driven Content Strategy That Converts

Content marketing is guilty of a cardinal sin: Random Acts of Content.

Disconnected content strategies drive poor demand generation results.

In this B2B example-packed session, you’ll uncover how to turn your content strategy into a plan that helps you connect behaviorally and collect the data you need to convert more sales. We’ll deep dive into the types of content you need for growth and conversion.

You’ll learn how to:

• Capture interest and educate leads
• Progressively profile your prospects
• Move leads from MQL to SQL
• Understand behavior and anticipate engagement
• Build content for Data Anchors

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