Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Topic: Demand Generation
Content marketing is guilty of a cardinal sin: Random Acts of Content.
Disconnected content strategies drive poor demand generation results.
In this B2B example-packed session, you’ll uncover how to turn your content strategy into a plan that helps you connect behaviorally and collect the data you need to convert more sales. We’ll deep dive into the types of content you need for growth and conversion.
You’ll learn how to: