MarketingProfs B2B Forum 2023

Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore

Day 2 - October 14 - 1:45pm to 2:30pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Professional (and Personal) Development


Everyone is talking about diversity and inclusion – especially regarding marketing. But most brands have a long, long way to go before they’re where they need to be.

This session will explore the gaps that need to be closed, the tough conversations that need to be had, and the investments and decisions that need to be made now. Inclusivity is not an inherent skill, but can be taught, honed, and practiced. An Inclusive Strategy can only help grow your business.

Join us to learn how to make changes now that will have an immediate impact on the bottom line, corporate culture, and growth potential.

You’ll learn:

  • Strategies to be more inclusive and demonstrate diversity authentically
  • A simple framework to ensure you are creating an inclusive, customer-centric strategy
  • The unintentional things you’re doing that are NOT inclusive that you can correct now

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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