MarketingProfs B2B Forum 2023

Break Through the Noise: B2B Like Rockstar Taylor Swift

Day 2 - October 14 - 8:30am to 9:15am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Customer Experience, Professional (and Personal) Development


It’s insanely competitive and LOUD out there. The B2B marketplace is spinning right round. You have somewhere between 8-12 seconds to capture your customer’s attention. You’re looking for the next great B2B earworm and your bosses want you to produce the same tired showtunes: “Keep it boring, keep it tame, keep it high-level.” But you recognize that the age of TikTok, short-form, and quick hits is here, and want to do better. Marketers need to reinvent how they write and communicate, challenging traditional methods to meet the challenge of the new and different ways customers consume content.

Let’s listen and learn from one of the queens of the music industry, Taylor Swift, on how she promotes content, gains new fans, shares news and builds audiences. Rich with fresh, exclusive B2B examples, you’ll learn how to create raving fans, drive engagement and create content that satisfies the most tone-deaf B2B executive.

You’ll learn:

  • How to plan a campaign with maximum impact and buzz
  • Planning for content reuse from the beginning
  • Building an audience by getting specific

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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