It’s insanely competitive and LOUD out there. The B2B marketplace is spinning right round, baby, right round. You have somewhere between 8-12 seconds to capture your customer’s attention.
You’re looking for the next great B2B earworm and your bosses want you to produce the same tired showtunes: “Keep it boring, keep it tame, keep it high-level.” But you recognize that the age of TikTok, short-form, and quick hits is here, and want to do better.
Join us for this session to learn how how to reinvent what you write and how you communicate, challenging traditional methods, to meet the challenge of the new and different ways customers consume content.
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