Why Your Leads Are Ghosting You, Presented by Mobly

You nailed the campaign. Your booth was buzzing. The leads rolled in. And then… silence.

If this feels familiar, you’re not alone. Zach Barney breaks down the real reasons B2B leads go cold after events, and what marketers can do to keep conversations warm.

In this session, you’ll learn how to:

• Build an airtight follow-up process
• Enable your sales team with better data
• Craft post-event messaging that actually converts