MarketingProfs B2B Forum 2023

Closing Keynote— Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B

Day 2 - October 14 - 3:55pm to 4:45pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Keynote

Session Topic: Strategy and Planning


Radical shifts in how we do business are taking place all around us. Just take a look at B2B the past few years… all of us have bounced between Inbound, Outbound, and micro-targeting based on intent data. And today, we are all witnessing the rise of a new GTM: Product Led Growth. Trends like these never stop and these days they come at us even faster and more often.

How can we prepare and proactively respond?

When you look underneath it all, you will find a set of fundamental principles that do not change. These principles form models that we can use to better understand these trends, and they enable all of us to lead our markets and to prepare for what comes next.

Jacco van der Kooij will share his insights (fueled by science and RedBull!) on these principles and provide guidance for the future so you can ensure your companies’ growth today and beyond.

Jacco van der Kooij

Jacco van der Kooij

Founder
Winning By Design

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