MarketingProfs B2B Forum 2023

Innovative Strategies to Amp Up B2B Referral Generation

Day 2 - October 14 - 9:25am to 10:10am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Demand Generation


Referrals are the lifeblood of growth for many organizations, yet few do anything intentionally to amplify this channel.

Join John Jantsch, best-selling author of The Referral Engine, as he outlines three specific approaches that any B2B business or marketing agency can employ to generate referrals while increasing client retention.

You’ll learn:

  • How to generate referrals without asking current clients
  • How to provide more value to existing clients as a road to referrals
  • How to increase your influence in the market as a referral generation tool

John Jantsch

Marketing Consultant, Speaker, and Author
Duct Tape Marketing

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