MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

B2B Stories are NOT Boring! (5 Storytelling Myths Debunked)

Day 1 - October 13 - 3:00 pm to 3:45 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

The #1 complaint from most B2Ber’s: B2B stories aren’t interesting. Wrong!

Every brand—regardless of what you sell—can create a compelling story that has an impact on the world, even if that world is simply your customers, your employees, or your community. To do so, we simply must revisit the craft of storytelling and see it through a new lens, because there are logical sequences in storytelling, formulas, and shifts in our tactics that will forever change the way you look at an “ordinary story.”

In this session, we’ll bust the myths and explore the timeless magic that creates enchanting stories. Yes, friends …. even B2Bers can shape magical stories.

You’ll learn:

  • The shape of a compelling B2B story

  • Point-of-view vs perspective (and why both matter)

  • Voicing the authentic experience

  • How to map one story to multiple situations

  • The shockingly simple secrets to all great stories

Speaker

Bobby Lehew

Chief Content Officer
commonsku

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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