Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type:
Session Topic: Branding, Content Marketing, Customer Experience
The #1 complaint from most B2Ber’s: B2B stories aren’t interesting. Wrong!
Every brand—regardless of what you sell—can create a compelling story that has an impact on the world, even if that world is simply your customers, your employees, or your community. To do so, we simply must revisit the craft of storytelling and see it through a new lens, because there are logical sequences in storytelling, formulas, and shifts in our tactics that will forever change the way you look at an “ordinary story.”
In this session, we’ll bust the myths and explore the timeless magic that creates enchanting stories. Yes, friends …. even B2Bers can shape magical stories.
You’ll learn:
The shape of a compelling B2B story
Point-of-view vs perspective (and why both matter)
Voicing the authentic experience
How to map one story to multiple situations
The shockingly simple secrets to all great stories
