MarketingProfs B2B Forum 2023

B2B Stories are NOT Boring! (5 Storytelling Myths Debunked)

Day 1 - October 13 - 3:00pm to 3:45pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Branding, Content Marketing, Customer Experience


The #1 complaint from most B2Ber’s: B2B stories aren’t interesting. Wrong!

Every brand—regardless of what you sell—can create a compelling story that has an impact on the world, even if that world is simply your customers, your employees, or your community. To do so, we simply must revisit the craft of storytelling and see it through a new lens, because there are logical sequences in storytelling, formulas, and shifts in our tactics that will forever change the way you look at an “ordinary story.”

In this session, we’ll bust the myths and explore the timeless magic that creates enchanting stories. Yes, friends …. even B2Bers can shape magical stories.

You’ll learn:

  • The shape of a compelling B2B story

  • Point-of-view vs perspective (and why both matter)

  • Voicing the authentic experience

  • How to map one story to multiple situations

  • The shockingly simple secrets to all great stories

Bobby Lehew

Chief Content Officer
commonsku

Sponsors That Change the Game

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Partners

American Marketing Association
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