MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Afternoon Keynote: Bad Brains, Email, and the Burden of Decisions. How YOUR Marketing Can Help Us Make Better Decisions

Day 1 - April 6 - 2:25 pm to 3:05 pm

Pass Type:

The human brain is chock-full of corruptions, or cognitive biases, that make it impossible for us to make 100% rational decisions. And these little-known biases are b.a.d. for marketing – they damage conversion, increase customer churn rates and undermine your team’s efforts. In this session led by bestselling author and speaker, Kenda Macdonald, you’ll learn how to combat these innate biological challenges to increase conversion, engagement, and customer loyalty. Plus, you’ll walk away with a whole new set of behavioral psychology skills to add to your marketing toolbox. You’ll learn:

  • How to predict cognitive bias (and discover how it happens in the first place)
  • How to spot cognitive bias before it becomes a problem for your marketing efforts
  • 4 specific strategies to help you actively combat cognitive bias

Speaker

Kenda Macdonald

Founder
Automation Ninjas

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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