Afternoon Keynote: Bad Brains, Email, and the Burden of Decisions. How YOUR Marketing Can Help Us Make Better Decisions

The human brain is chock-full of corruptions, or cognitive biases, that make it impossible for us to make 100% rational decisions. And these little-known biases are b.a.d. for marketing – they damage conversion, increase customer churn rates and undermine your team’s efforts. In this session led by bestselling author and speaker, Kenda Macdonald, you’ll learn how to combat these innate biological challenges to increase conversion, engagement, and customer loyalty. Plus, you’ll walk away with a whole new set of behavioral psychology skills to add to your marketing toolbox. You’ll learn:

• How to predict cognitive bias (and discover how it happens in the first place)
• How to spot cognitive bias before it becomes a problem for your marketing efforts
• 4 specific strategies to help you actively combat cognitive bias