MarketingProfs B2B Forum 2023

Belonging to the Brand: Why Community Is the Last Great Marketing Strategy

October 5 - 4:05pm to 4:50pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Marketing Planning


Join Mark W. Schaefer for an eye-opening look at how community is the most overlooked brand marketing strategy in history. He’ll share why community is some of the only marketing that stands out in a streaming world. And how, in fact, it’s the only marketing our customers actually embrace. It is marketing that heals.

In this session, you’ll learn:

  • Why community is a critical strategy now
  • How this strategy requires a very different management mindset
  • 10 unexpected brand benefits of community

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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